Simply Cheris. . .

Nepherterra Estrada the founding principal of Mosaic Communications and partner with Pride PR, a former journalist and graduate of the greatest university in the world, Johnson C. Smith! OK, that last part was biased, but hey! That's my alma mater as well. And Nepherterra is my classmate as well. She's also one of the hardest working women in public relations. If you've heard about the Pride Sunset Jazz Festival, thank Neph. This lady knows her stuff and is gracious enough to share her insight! What goes into putting together a public relations campaign? Developing an effective public relations plan requires establishing clear objectives and goals and determining what tactics will allow you to achieve those goals.  Ultimately you want to create a PR plan that will help your business increase awareness about the brand while also increasing the bottom line.   When we work with our firm’s clients to develop PR plans, we plan for at least six months which allows us to b...

Congratulations, you're published. Yay! But who knows you? How do you get the word out about your book? Social media is a great tool, but you're going to need more than a Facebook page and Twitter account to meet new readers. However, you can't ignore the reach of social media, there are rules though. You don't want to the that author who friends people on Facebook and then post links to your book on their pages without getting to know if they're receptive to it. This is why you have your own page. There you can and should post links about your book, reviews about your book, teasers from your book and the like. Do not, and I can't stress this enough, go to other people's pages and do this without permission. It make you look like a jerk and it turns people off. That's the last thing you want. Twitter is different, but not by much. No one wants to follow you if you only talk about yourself. The 140 character micro-blogging site is as random as it ge...